This Friday the 7th, the renowned program Cocineros Argentinos will hold a special live broadcast from Concordia via América TV. The day will feature the participation of chef Roberto Ottini, who will share his talent and gastronomic knowledge.
Starting at 11:30 a.m., Cocineros Argentinos will broadcast its program live on the América channel from Los Sauces Beach this coming Friday. During the day, the program's team will cook local and regional products. On this occasion, talented locals from Concordia will join in: chef Mauricio Goñe, pastry chef Maximiliano Ceballos, and bartender Sergio Rodríguez, who will contribute their regional touch to the proposal.
This broadcast is part of the promotion strategy driven by the Undersecretariat of Tourism and the Mixed Tourism Entity of Concordia (EMCONTUR), with the support of the municipality of Concordia, to position the city as a diverse and comprehensive destination.
In this line, it is important to highlight that, during the first three nights of the Carnival of Concordia and in coordination with said entity, the city received visits from various content creators (@recomiendoviajar, @malikaviajes, @turistaenbuenosaires, @matecitoviajero, @buenosairesrandom, @palermeando and @buenosaires.ar) adding a total reach of more than 4 million followers on social media and national journalists from media outlets such as Diario UNO Santa Fe, LADEVI, and Viajando, which contributed to boosting its digital presence, a strategy that is complemented by national media such as INFOBAE, PERFIL, radio stations, and TV programs, among others.
At the same time, according to data from the Tourism Observatory of the Undersecretariat of Tourism, the digital strategy continues to yield concrete results. In the last month, the Compartí Concordia Instagram account recorded a 59% increase in interactions. Furthermore, in the last year, its community grew from 32,481 to 48,532 followers, adding more than 16,000 new ones in that period.
These indicators reflect the positive impact of digital dissemination on attracting visitors, reaffirming the value of planning in promotion, communication, and major events in the city's tourism projection.
Starting at 11:30 a.m., Cocineros Argentinos will broadcast its program live on the América channel from Los Sauces Beach this coming Friday. During the day, the program's team will cook local and regional products. On this occasion, talented locals from Concordia will join in: chef Mauricio Goñe, pastry chef Maximiliano Ceballos, and bartender Sergio Rodríguez, who will contribute their regional touch to the proposal.
This broadcast is part of the promotion strategy driven by the Undersecretariat of Tourism and the Mixed Tourism Entity of Concordia (EMCONTUR), with the support of the municipality of Concordia, to position the city as a diverse and comprehensive destination.
In this line, it is important to highlight that, during the first three nights of the Carnival of Concordia and in coordination with said entity, the city received visits from various content creators (@recomiendoviajar, @malikaviajes, @turistaenbuenosaires, @matecitoviajero, @buenosairesrandom, @palermeando and @buenosaires.ar) adding a total reach of more than 4 million followers on social media and national journalists from media outlets such as Diario UNO Santa Fe, LADEVI, and Viajando, which contributed to boosting its digital presence, a strategy that is complemented by national media such as INFOBAE, PERFIL, radio stations, and TV programs, among others.
At the same time, according to data from the Tourism Observatory of the Undersecretariat of Tourism, the digital strategy continues to yield concrete results. In the last month, the Compartí Concordia Instagram account recorded a 59% increase in interactions. Furthermore, in the last year, its community grew from 32,481 to 48,532 followers, adding more than 16,000 new ones in that period.
These indicators reflect the positive impact of digital dissemination on attracting visitors, reaffirming the value of planning in promotion, communication, and major events in the city's tourism projection.