The first fortnight of January of the “Yo Disfruto Concordia” summer season yielded positive results for local tourism, consolidating itself as one of the preferred destinations in the region. With an average occupancy of 74% and stays that reached an average of three nights, the period recorded a 14% increase compared to the same period in 2024.
Regarding the profile of the tourists who arrived in the city, the data collected by the Tourism Observatory of the Undersecretariat of Tourism shows that 76% arrived by private vehicle, while 24% opted for the bus. For the first time, social networks such as Instagram and Facebook stood out as the main source of information for planning visits, representing 38% of the total. They were followed by recommendations from third parties, with 27%, and experiences from previous visits, with 24%. A smaller percentage, 11%, obtained information through brochures or graphic material.
MOTIVATIONS FOR CHOOSING CONCORDIA
The motivations for visiting Concordia were varied, but the thermal proposals stood out, attracting 29% of visitors, and the beaches, which drew 24%. Activities linked to regional culture and history, such as visits to the Castillo San Carlos, the Art Nouveau Route, and the Salto Grande Hydroelectric Complex, represented 18%, while events such as the traditional Maratón de Reyes mobilized 15%. In addition, 12% arrived to visit family or friends, and 2% opted for sport fishing as their main activity.
ACCOMMODATION PREFERENCES AND RESERVATIONS
Regarding accommodation, 74% of those surveyed chose to stay in Concordia. Of this total, 56% stayed in cabins or bungalows, 33% in their own homes or those of family and friends, and 11% in hotels. Reservations reflected current trends, with 80% made through direct contact with the accommodations or without prior reservation, while the remaining 20% used digital platforms such as Booking.
“YO DISFRUTO CONCORDIA”, PROTAGONISTS OF THE SEASON
Among the highlighted experiences, the tourist bus took on a special role, receiving 80 passengers who enjoyed traditional circuits and themed tours. 44% of the attendees were residents of Concordia, while the remaining 56% were visitors. Of these visitors, 91% were domestic and 9% international, coming exclusively from Uruguay. Among Argentine tourists, the province of Santa Fe led with 32% of visits, followed by the Autonomous City of Buenos Aires with 27%, and the provinces of Buenos Aires and Entre Ríos, which contributed 12% each. To a lesser extent, tourists arrived from Corrientes (10%) and Chubut (7%).
One of the most significant moments was the special tour to the Castillo San Carlos, organized within the framework of the summer cycle: "Yo Disfruto Concordia", which allowed attendees to live a unique experience that combines history, nature, and tourism.
MARATÓN DE REYES: ANALYSIS OF VISITOR BEHAVIOR
The Maratón de Reyes had an attendance of over 3,000 people, of which 52% were visitors. A study conducted during the event allowed for the analysis of the profile and behavior of the attendees. 58% of domestic visitors came from destinations within the same province of Entre Ríos, while 16% arrived from Corrientes and 16% from the province of Buenos Aires, and 10% from Córdoba. Regarding international tourists, 80% came from Uruguay and 20% from Brazil.
The average number of people per travel group was 6 members. Of the attendees, 72% did not stay overnight in the city, while 28% did. Among those who stayed, 60% stayed in the homes of family and/or friends, and 40% opted to stay in hotels.
Regarding the motivations for visiting Concordia, 67% were attracted by the event itself, while 17% came to visit family and/or friends, and 16% were attracted by the city's thermal proposal.
A DESTINATION THAT GROWS AND CONSOLIDATES
These results demonstrate the positive impact of the communication, dissemination, and promotion strategy of Concordia as a destination, as well as the continuous commitment. The Undersecretariat of Tourism and the Mixed Tourism Board of Concordia (EMCONTUR) reaffirm the commitment to work for an integral destination that offers unique and authentic experiences.
Regarding the profile of the tourists who arrived in the city, the data collected by the Tourism Observatory of the Undersecretariat of Tourism shows that 76% arrived by private vehicle, while 24% opted for the bus. For the first time, social networks such as Instagram and Facebook stood out as the main source of information for planning visits, representing 38% of the total. They were followed by recommendations from third parties, with 27%, and experiences from previous visits, with 24%. A smaller percentage, 11%, obtained information through brochures or graphic material.
MOTIVATIONS FOR CHOOSING CONCORDIA
The motivations for visiting Concordia were varied, but the thermal proposals stood out, attracting 29% of visitors, and the beaches, which drew 24%. Activities linked to regional culture and history, such as visits to the Castillo San Carlos, the Art Nouveau Route, and the Salto Grande Hydroelectric Complex, represented 18%, while events such as the traditional Maratón de Reyes mobilized 15%. In addition, 12% arrived to visit family or friends, and 2% opted for sport fishing as their main activity.
ACCOMMODATION PREFERENCES AND RESERVATIONS
Regarding accommodation, 74% of those surveyed chose to stay in Concordia. Of this total, 56% stayed in cabins or bungalows, 33% in their own homes or those of family and friends, and 11% in hotels. Reservations reflected current trends, with 80% made through direct contact with the accommodations or without prior reservation, while the remaining 20% used digital platforms such as Booking.
“YO DISFRUTO CONCORDIA”, PROTAGONISTS OF THE SEASON
Among the highlighted experiences, the tourist bus took on a special role, receiving 80 passengers who enjoyed traditional circuits and themed tours. 44% of the attendees were residents of Concordia, while the remaining 56% were visitors. Of these visitors, 91% were domestic and 9% international, coming exclusively from Uruguay. Among Argentine tourists, the province of Santa Fe led with 32% of visits, followed by the Autonomous City of Buenos Aires with 27%, and the provinces of Buenos Aires and Entre Ríos, which contributed 12% each. To a lesser extent, tourists arrived from Corrientes (10%) and Chubut (7%).
One of the most significant moments was the special tour to the Castillo San Carlos, organized within the framework of the summer cycle: "Yo Disfruto Concordia", which allowed attendees to live a unique experience that combines history, nature, and tourism.
MARATÓN DE REYES: ANALYSIS OF VISITOR BEHAVIOR
The Maratón de Reyes had an attendance of over 3,000 people, of which 52% were visitors. A study conducted during the event allowed for the analysis of the profile and behavior of the attendees. 58% of domestic visitors came from destinations within the same province of Entre Ríos, while 16% arrived from Corrientes and 16% from the province of Buenos Aires, and 10% from Córdoba. Regarding international tourists, 80% came from Uruguay and 20% from Brazil.
The average number of people per travel group was 6 members. Of the attendees, 72% did not stay overnight in the city, while 28% did. Among those who stayed, 60% stayed in the homes of family and/or friends, and 40% opted to stay in hotels.
Regarding the motivations for visiting Concordia, 67% were attracted by the event itself, while 17% came to visit family and/or friends, and 16% were attracted by the city's thermal proposal.
A DESTINATION THAT GROWS AND CONSOLIDATES
These results demonstrate the positive impact of the communication, dissemination, and promotion strategy of Concordia as a destination, as well as the continuous commitment. The Undersecretariat of Tourism and the Mixed Tourism Board of Concordia (EMCONTUR) reaffirm the commitment to work for an integral destination that offers unique and authentic experiences.