This coming Thursday, October 10, a free workshop titled “Boosting your tourism venture with Digital Marketing: Key Strategies to Connect and Grow” will be held, a proposal brought forward by the Municipality of Concordia through the Undersecretariat of Tourism and EMCONTUR; the Special Unit for Strategic Projects (UEPE) and the Directorate of Innovation and Knowledge Economy.
This training, which will be conducted by Licentiate Erica Kreymborg, is aimed at tourism service providers, members of ConcorPass2, and any professional in the sector who wishes to update themselves on the latest tools and strategies to grow their business. Tourism is a sector that is in constant change, and more and more, businesses must adapt to new technologies. In this sense, digital marketing has become a fundamental piece to connect with new audiences, build customer loyalty, and optimize sales.
The Undersecretary of Tourism, Laureano Schvartzman, highlighted that “this digital marketing training session represents an invaluable opportunity for our tourism providers to adapt to the new demands of the market. Tourism has undergone a profound transformation in recent years, and technology has become a key factor in connecting with new audiences and offering more innovative and efficient services”.
Likewise, he stated that “from the Undersecretariat of Tourism, with the support of the mayor of Concordia, Francisco Azcué, we are firmly committed to continuing to promote training spaces that strengthen our tourism sector. Digital marketing is a strategic ally in this evolution, and we are convinced that these tools will help increase the visibility of our destination, as well as the competitiveness of our tourism providers”.
The event, which will take place this Thursday, October 10, starting at 3:00 PM at the Convention Center, will last approximately 3 hours. Participation is free and open, but requires prior registration, as spots are limited.
To obtain more information and register, interested parties can sign up at this link: https://forms.gle/
PROGRAM
Artificial Intelligence in Digital Marketing: platforms for content creation, automation, data analysis, and chatbots.
UGC (User Generated Content): content created by users and its impact on brands.
Sales funnel: strategies to convert visitors into customers.
Experiences and collaborations: experiential marketing strategies and collaborations with influencers.
How to implement a digital marketing strategy in my business? Roles in Digital Marketing, management, and task distribution.
The different roles within the digital marketing team.
Steps to create an effective digital marketing strategy.
Definition of objectives and target audience.
Selection of digital channels and tools.
Implementation and management of the action plan.
This training, which will be conducted by Licentiate Erica Kreymborg, is aimed at tourism service providers, members of ConcorPass2, and any professional in the sector who wishes to update themselves on the latest tools and strategies to grow their business. Tourism is a sector that is in constant change, and more and more, businesses must adapt to new technologies. In this sense, digital marketing has become a fundamental piece to connect with new audiences, build customer loyalty, and optimize sales.
The Undersecretary of Tourism, Laureano Schvartzman, highlighted that “this digital marketing training session represents an invaluable opportunity for our tourism providers to adapt to the new demands of the market. Tourism has undergone a profound transformation in recent years, and technology has become a key factor in connecting with new audiences and offering more innovative and efficient services”.
Likewise, he stated that “from the Undersecretariat of Tourism, with the support of the mayor of Concordia, Francisco Azcué, we are firmly committed to continuing to promote training spaces that strengthen our tourism sector. Digital marketing is a strategic ally in this evolution, and we are convinced that these tools will help increase the visibility of our destination, as well as the competitiveness of our tourism providers”.
The event, which will take place this Thursday, October 10, starting at 3:00 PM at the Convention Center, will last approximately 3 hours. Participation is free and open, but requires prior registration, as spots are limited.
To obtain more information and register, interested parties can sign up at this link: https://forms.gle/
PROGRAM
Artificial Intelligence in Digital Marketing: platforms for content creation, automation, data analysis, and chatbots.
UGC (User Generated Content): content created by users and its impact on brands.
Sales funnel: strategies to convert visitors into customers.
Experiences and collaborations: experiential marketing strategies and collaborations with influencers.
How to implement a digital marketing strategy in my business? Roles in Digital Marketing, management, and task distribution.
The different roles within the digital marketing team.
Steps to create an effective digital marketing strategy.
Definition of objectives and target audience.
Selection of digital channels and tools.
Implementation and management of the action plan.