The second edition of ConcorPass, implemented from September 1st to November 30th, concluded with a highly positive outcome, evidencing the sustained growth of Concordia as one of the most attractive destinations in the Argentine Litoral. This program, promoted by the Undersecretariat of Tourism and EMCONTUR, aims to boost tourism activity during the low season through public-private collaboration, benefiting both visitors and local service providers.
It should be recalled that ConcorPass is a local program that offers exclusive benefits through a digital card. Tourists access discounts of up to 50% on services and activities, encouraging longer stays and promoting the consumption of diverse local experiences, with a positive impact on the economy of Concordia.
OUTSTANDING GROWTH OF CONCORPASS IN ITS SECOND STAGE
In this second edition, the ConcorPass program showed significant growth in both the number of participating providers and the number of visitors who took advantage of its benefits.
Regarding the total average spending of visitors, approximately $100,000,000 entered the local economy, which represented a 500% increase compared to the initial edition. A total of 80 tourism providers joined the program, including the prominent company Flecha Bus, surpassing the 60 participants of the first edition. This increase included a variety of sectors such as accommodations, restaurants, thermal complexes, wineries, and recreational activities, reflecting the rich diversity of experiences that Concordia has to offer.
It attracted visitors from diverse destinations, which reflects the regional and international projection of Concordia. The majority of users came from the Province of Buenos Aires (44.5%), followed by the Autonomous City of Buenos Aires (14.3%) and the Oriental Republic of Uruguay (12.6%). Travelers from Entre Ríos (11.8%), Santa Fe (6.7%), and Córdoba (5.9%) were also registered, along with 4.2% coming from other destinations.
DISSEMINATION AND PROMOTION OF THE PROGRAM
Within the framework of the comprehensive and multi-platform promotion strategy driven by the Undersecretariat of Tourism together with the Mixed Concordiense Tourism Entity (EMCONTUR), various actions were carried out to attract visitors through this program.
Among these initiatives, the visit of social media content creators and the journalist and host Paula Bernini with her program “Te Sigo Hasta el Último Rincón del País”, broadcast by the TN channel, stands out. In addition, press releases have been disseminated in national media such as Infobae and Perfil. Likewise, there has been active participation in highly relevant events, such as the International Tourism Fair in Buenos Aires, the Festival of Communities in Rosario, and tourism commercialization meetings where multiple tourism experiences were promoted. Another important action was the massive turnout for the 11th round of the 2024 National Tourism Championship, at the Autódromo de Concordia, which had coverage from TV Pública, projecting the city as a preferred option on the country's tourism map.
In this regard, the Undersecretary of Tourism, Laureano Schvartzman, thanked all private sector actors for their active participation as promoters of ConcorPass, highlighting: "This program not only reinforces the tourism growth of Concordia, but also creates a sustainable and beneficial collaboration model for everyone. We are proud and happy with the positive balance of this edition, which motivates us to continue working on new proposals that continue to position Concordia as a prominent tourist destination in the Salto Grande region", he concluded.
It should be recalled that ConcorPass is a local program that offers exclusive benefits through a digital card. Tourists access discounts of up to 50% on services and activities, encouraging longer stays and promoting the consumption of diverse local experiences, with a positive impact on the economy of Concordia.
OUTSTANDING GROWTH OF CONCORPASS IN ITS SECOND STAGE
In this second edition, the ConcorPass program showed significant growth in both the number of participating providers and the number of visitors who took advantage of its benefits.
Regarding the total average spending of visitors, approximately $100,000,000 entered the local economy, which represented a 500% increase compared to the initial edition. A total of 80 tourism providers joined the program, including the prominent company Flecha Bus, surpassing the 60 participants of the first edition. This increase included a variety of sectors such as accommodations, restaurants, thermal complexes, wineries, and recreational activities, reflecting the rich diversity of experiences that Concordia has to offer.
It attracted visitors from diverse destinations, which reflects the regional and international projection of Concordia. The majority of users came from the Province of Buenos Aires (44.5%), followed by the Autonomous City of Buenos Aires (14.3%) and the Oriental Republic of Uruguay (12.6%). Travelers from Entre Ríos (11.8%), Santa Fe (6.7%), and Córdoba (5.9%) were also registered, along with 4.2% coming from other destinations.
DISSEMINATION AND PROMOTION OF THE PROGRAM
Within the framework of the comprehensive and multi-platform promotion strategy driven by the Undersecretariat of Tourism together with the Mixed Concordiense Tourism Entity (EMCONTUR), various actions were carried out to attract visitors through this program.
Among these initiatives, the visit of social media content creators and the journalist and host Paula Bernini with her program “Te Sigo Hasta el Último Rincón del País”, broadcast by the TN channel, stands out. In addition, press releases have been disseminated in national media such as Infobae and Perfil. Likewise, there has been active participation in highly relevant events, such as the International Tourism Fair in Buenos Aires, the Festival of Communities in Rosario, and tourism commercialization meetings where multiple tourism experiences were promoted. Another important action was the massive turnout for the 11th round of the 2024 National Tourism Championship, at the Autódromo de Concordia, which had coverage from TV Pública, projecting the city as a preferred option on the country's tourism map.
In this regard, the Undersecretary of Tourism, Laureano Schvartzman, thanked all private sector actors for their active participation as promoters of ConcorPass, highlighting: "This program not only reinforces the tourism growth of Concordia, but also creates a sustainable and beneficial collaboration model for everyone. We are proud and happy with the positive balance of this edition, which motivates us to continue working on new proposals that continue to position Concordia as a prominent tourist destination in the Salto Grande region", he concluded.