The destination continues to promote its diverse attractions at the country's main tourism events and on multi-platform media.
In this regard, Concordia was present at the 18th edition of the “Caminos y Sabores” Gastronomic Fair. With more than 100,000 attendees during the 4 days the fair took place, the destination showcased its varied range of experiences and local gastronomy at the La Rural de Palermo exhibition center.
During July 6, 7, 8, and 9, Concordia was part of the Entre Ríos Tourism stand along with other municipalities of the province, accompanied by the highest authorities of the sector, including Jorge Satto, Secretary of Tourism of the province, and Rogelio Frigerio, Governor of Entre Ríos.
The fair also featured the presence of the Secretary of Tourism, Environment and Sports of the Argentine Republic, Daniel Scioli, the Chief of Government of the Autonomous City of Buenos Aires, Jorge Macri, the Undersecretary of Tourism of the Ministry of the Interior, Yanina Martinez, and the Minister of Economic Development, Roberto García Moritán.
During Saturday and Sunday, visitors to the fair were able to enjoy culinary demonstrations by the renowned local chef, Juan Gusalli. These live cooking shows not only highlighted the richness of local ingredients, including farm-raised dorado, rice, citrus fruits, pecans, sweets, kumquats, and blueberries, but also the creativity and passion that characterize Concordia's cuisine.
The tasting of Concordia's flavors also included rice snacks, alfajores, orange juice and blueberry juice, artisanal yogurt, nuts, wines, among others.
Participation in Caminos y Sabores allowed Concordia to showcase its culinary heritage and promote tourism in the region, among destinations and businesses from more than 16 Argentine provinces. At the city's own stand, the destination was offered in a comprehensive manner, providing attendees with information about the differential attributes that Concordia has, its strategic location and accessibility, as well as the imminent completion of the local airport project, which will significantly reduce distances to the main tourist-sending centers.
With massive attendance and an enthusiastic response from the public, Concordia's participation in the Caminos y Sabores Fair was a complete success, reaffirming its position as a tourist and gastronomic destination in the region.
OTHER ADVERTISING GUIDELINES APPROVED AND PROMOTED BY EMCONTUR
With the aim of continuing the marketing strategy being carried out to promote the destination on multiple platforms, the actions agreed upon by EMCONTUR include national media such as Infobae and Perfil.
In radio format, Radio 100 from Rosario, Radio 100 from Mar del Plata, Radio UNR from Córdoba. In tourism sector advertising, Revista El Pato. In audiovisual format, content about the destination was recently generated for the programs “Viajes y Paseos” and “El tío y el sobrino”, among others.
The objective of the new guidelines is focused on reaching potential markets and diversifying the communicational reach of Concordia as a tourist destination.
In this regard, Concordia was present at the 18th edition of the “Caminos y Sabores” Gastronomic Fair. With more than 100,000 attendees during the 4 days the fair took place, the destination showcased its varied range of experiences and local gastronomy at the La Rural de Palermo exhibition center.
During July 6, 7, 8, and 9, Concordia was part of the Entre Ríos Tourism stand along with other municipalities of the province, accompanied by the highest authorities of the sector, including Jorge Satto, Secretary of Tourism of the province, and Rogelio Frigerio, Governor of Entre Ríos.
The fair also featured the presence of the Secretary of Tourism, Environment and Sports of the Argentine Republic, Daniel Scioli, the Chief of Government of the Autonomous City of Buenos Aires, Jorge Macri, the Undersecretary of Tourism of the Ministry of the Interior, Yanina Martinez, and the Minister of Economic Development, Roberto García Moritán.
During Saturday and Sunday, visitors to the fair were able to enjoy culinary demonstrations by the renowned local chef, Juan Gusalli. These live cooking shows not only highlighted the richness of local ingredients, including farm-raised dorado, rice, citrus fruits, pecans, sweets, kumquats, and blueberries, but also the creativity and passion that characterize Concordia's cuisine.
The tasting of Concordia's flavors also included rice snacks, alfajores, orange juice and blueberry juice, artisanal yogurt, nuts, wines, among others.
Participation in Caminos y Sabores allowed Concordia to showcase its culinary heritage and promote tourism in the region, among destinations and businesses from more than 16 Argentine provinces. At the city's own stand, the destination was offered in a comprehensive manner, providing attendees with information about the differential attributes that Concordia has, its strategic location and accessibility, as well as the imminent completion of the local airport project, which will significantly reduce distances to the main tourist-sending centers.
With massive attendance and an enthusiastic response from the public, Concordia's participation in the Caminos y Sabores Fair was a complete success, reaffirming its position as a tourist and gastronomic destination in the region.
OTHER ADVERTISING GUIDELINES APPROVED AND PROMOTED BY EMCONTUR
With the aim of continuing the marketing strategy being carried out to promote the destination on multiple platforms, the actions agreed upon by EMCONTUR include national media such as Infobae and Perfil.
In radio format, Radio 100 from Rosario, Radio 100 from Mar del Plata, Radio UNR from Córdoba. In tourism sector advertising, Revista El Pato. In audiovisual format, content about the destination was recently generated for the programs “Viajes y Paseos” and “El tío y el sobrino”, among others.
The objective of the new guidelines is focused on reaching potential markets and diversifying the communicational reach of Concordia as a tourist destination.