The city experienced a positive long weekend. Average hotel occupancy was 90%, reflecting sustained interest in the destination. The available alternatives allowed residents and visitors to enjoy the city from different perspectives.
According to the survey by the Tourism Observatory of the Undersecretariat of Tourism of the Municipality of Concordia, the average occupancy was 90%, with an average stay of 2.8 nights and an estimated expenditure per visitor of $76,362.5. Among the most popular activities, proposals that articulated heritage, history, nature, and cultural activities stood out. Among them:
The “Bridges of Faith” Religious Tourism Circuit and the 7 Churches Circuit, demonstrating the value of heritage religious tourism through spiritual tours.
The “Binational” Tourism Circuit, via the Don Demetrio boat, which welcomed passengers from Salto, Paysandú, and Montevideo from the Oriental Republic of Uruguay, who enjoyed a bimodal tour of the characteristic places of Concordia via the Tourist Bus.
The Gastronomic Bus: Terraza de la Costa carried out its trip at full capacity, as did the El Principito Magic Land Bus, which had participants from CABA, Buenos Aires Province, and residents who decided to rediscover their city.
The Historical-Architectural walking tour also had a very good reception, with both residents and tourists being able to enjoy the local heritage wealth.
The guided tour to the historic Naranjal de Pereda attracted more than 100 people, of which 85% were visitors from the Province of Buenos Aires and C.A.B.A. (Autonomous City of Buenos Aires), while 15% corresponded to residents. On Saturday, an afternoon of activities was held with artistic shows and tasting of regional flavors for the general public.
The Castillo San Carlos with its traditional guided tours had more than 500 people; it also had two special modalities: “Architecture with History” with 400 attendees and a dramatized visit “The history of the Castillo San Carlos told by its owners” with more than 1000 visitors throughout the weekend. 70% came from the Province of Buenos Aires and CABA (Autonomous City of Buenos Aires), the remaining 30% made up of destinations such as Santa Fe, Formosa, Chaco, Corrientes, Córdoba, and residents.
Other events that were a success: the 7th edition of Tattoo Conve Concordia with more than 100 tattoo artists from all over the country and an attendance of more than six thousand people, the 2025 Easter Expo with more than 130 exhibitors at the Central Viñedos Moulins site (Former North Station), and the 32nd Swallow Fair with more than 130 artisans, in the 25 de Mayo square.
VISITOR PROFILE REPORT
Three strategic points were used to identify the profile of the visitors who chose Concordia: the Castillo San Carlos, KM 248 (entrance to the city), and the Ayuí Thermal Baths and Water Park. The study focused on the following items:
VISITOR ORIGIN
Of the total surveyed, 95% were national residents, coming mainly from the province of Buenos Aires, Autonomous City of Buenos Aires, Santa Fe, Córdoba, La Pampa, Misiones, Chaco, Corrientes, and different towns in Entre Ríos. The remaining 5% corresponded to international visitors, coming from Uruguay and Brazil.
REASON FOR TRAVEL
100% of those surveyed stated they had traveled to Concordia for vacation and/or leisure purposes.
REASONS FOR CHOOSING CONCORDIA
Due to interest in visiting the thermal complexes 45%, regional culture and history 24%, family and/or friends 14%, proposals related to nature 10%, and for another reason not specified by the respondent 7%
VISIT FREQUENCY
63% visited the destination for the first time, 37% two or more times.
ACCOMMODATION BOOKING MODALITY
36% did not make a prior reservation, 32% chose to book through platforms (Booking, among others), and 32% direct contact with the accommodation.
It should be noted in the previous item that, when choosing their accommodation at the destination, 58% take into account the reputation of the establishment through opinions and comments present on the internet made by other clients who contracted the service, while 9% might look at the opinions and the final 33% do not take them into account. 50% of those surveyed observe the opinions present on platforms such as Google and TripAdvisor and the remaining 50% decide to use Booking mainly.
Of those who take into account the reputation of the accommodation on the internet, 75% prioritize establishments that present more than 4 points (Google and TripAdvisor) and 8 points (Booking) for their choice and 25%, from 3 points (Google and TripAdvisor) and 7 points (Booking).
TOURIST INFORMATION CENTER (CIT) DATA
Of the 74 people who entered the office: 56% were national visitors (CABA, Prov. of Buenos Aires, Corrientes, Chaco, Santa Fe, etc.), 36% residents, and 8% international.
The most prominent inquiries were for the event agenda at 46%, for the Tourist Bus 23%, for accommodation 9%, for a boat trip on Lake Salto Grande 5%, for a visit to the Salto Grande Hydroelectric Complex 3%, for fishing 1%, for thermal baths 1%, and other activities (vineyards, regional products, museums, etc.) 12%.
This survey is part of the continuous work of the Undersecretariat of Tourism of Concordia through the Tourism Observatory, to improve the experience of those who choose our city. Reaffirming the commitment to work together with the Mixed Entity of Tourism of Concordia (EMCONTUR) for an integral destination, which combines quality, authenticity, and warmth in each proposal.
It is worth highlighting the support and joint work of different municipal areas without which it would not have been possible to carry out different proposals, so to these, special recognition: Undersecretariat of Culture, Directorate of Parks and Gardens, Directorate of Electrotechnics and Communications, Directorate of Events, Directorate of Traffic and Transport, Department of Logistics and Light Vehicles, Department of Cults, Costanera Entity, religious institutions, Prefectura Concordia, and all public and private service providers who commit themselves and work so that Concordia continues to develop and finds in tourism activity, among others, a means to that end.
According to the survey by the Tourism Observatory of the Undersecretariat of Tourism of the Municipality of Concordia, the average occupancy was 90%, with an average stay of 2.8 nights and an estimated expenditure per visitor of $76,362.5. Among the most popular activities, proposals that articulated heritage, history, nature, and cultural activities stood out. Among them:
The “Bridges of Faith” Religious Tourism Circuit and the 7 Churches Circuit, demonstrating the value of heritage religious tourism through spiritual tours.
The “Binational” Tourism Circuit, via the Don Demetrio boat, which welcomed passengers from Salto, Paysandú, and Montevideo from the Oriental Republic of Uruguay, who enjoyed a bimodal tour of the characteristic places of Concordia via the Tourist Bus.
The Gastronomic Bus: Terraza de la Costa carried out its trip at full capacity, as did the El Principito Magic Land Bus, which had participants from CABA, Buenos Aires Province, and residents who decided to rediscover their city.
The Historical-Architectural walking tour also had a very good reception, with both residents and tourists being able to enjoy the local heritage wealth.
The guided tour to the historic Naranjal de Pereda attracted more than 100 people, of which 85% were visitors from the Province of Buenos Aires and C.A.B.A. (Autonomous City of Buenos Aires), while 15% corresponded to residents. On Saturday, an afternoon of activities was held with artistic shows and tasting of regional flavors for the general public.
The Castillo San Carlos with its traditional guided tours had more than 500 people; it also had two special modalities: “Architecture with History” with 400 attendees and a dramatized visit “The history of the Castillo San Carlos told by its owners” with more than 1000 visitors throughout the weekend. 70% came from the Province of Buenos Aires and CABA (Autonomous City of Buenos Aires), the remaining 30% made up of destinations such as Santa Fe, Formosa, Chaco, Corrientes, Córdoba, and residents.
Other events that were a success: the 7th edition of Tattoo Conve Concordia with more than 100 tattoo artists from all over the country and an attendance of more than six thousand people, the 2025 Easter Expo with more than 130 exhibitors at the Central Viñedos Moulins site (Former North Station), and the 32nd Swallow Fair with more than 130 artisans, in the 25 de Mayo square.
VISITOR PROFILE REPORT
Three strategic points were used to identify the profile of the visitors who chose Concordia: the Castillo San Carlos, KM 248 (entrance to the city), and the Ayuí Thermal Baths and Water Park. The study focused on the following items:
VISITOR ORIGIN
Of the total surveyed, 95% were national residents, coming mainly from the province of Buenos Aires, Autonomous City of Buenos Aires, Santa Fe, Córdoba, La Pampa, Misiones, Chaco, Corrientes, and different towns in Entre Ríos. The remaining 5% corresponded to international visitors, coming from Uruguay and Brazil.
REASON FOR TRAVEL
100% of those surveyed stated they had traveled to Concordia for vacation and/or leisure purposes.
REASONS FOR CHOOSING CONCORDIA
Due to interest in visiting the thermal complexes 45%, regional culture and history 24%, family and/or friends 14%, proposals related to nature 10%, and for another reason not specified by the respondent 7%
VISIT FREQUENCY
63% visited the destination for the first time, 37% two or more times.
ACCOMMODATION BOOKING MODALITY
36% did not make a prior reservation, 32% chose to book through platforms (Booking, among others), and 32% direct contact with the accommodation.
It should be noted in the previous item that, when choosing their accommodation at the destination, 58% take into account the reputation of the establishment through opinions and comments present on the internet made by other clients who contracted the service, while 9% might look at the opinions and the final 33% do not take them into account. 50% of those surveyed observe the opinions present on platforms such as Google and TripAdvisor and the remaining 50% decide to use Booking mainly.
Of those who take into account the reputation of the accommodation on the internet, 75% prioritize establishments that present more than 4 points (Google and TripAdvisor) and 8 points (Booking) for their choice and 25%, from 3 points (Google and TripAdvisor) and 7 points (Booking).
TOURIST INFORMATION CENTER (CIT) DATA
Of the 74 people who entered the office: 56% were national visitors (CABA, Prov. of Buenos Aires, Corrientes, Chaco, Santa Fe, etc.), 36% residents, and 8% international.
The most prominent inquiries were for the event agenda at 46%, for the Tourist Bus 23%, for accommodation 9%, for a boat trip on Lake Salto Grande 5%, for a visit to the Salto Grande Hydroelectric Complex 3%, for fishing 1%, for thermal baths 1%, and other activities (vineyards, regional products, museums, etc.) 12%.
This survey is part of the continuous work of the Undersecretariat of Tourism of Concordia through the Tourism Observatory, to improve the experience of those who choose our city. Reaffirming the commitment to work together with the Mixed Entity of Tourism of Concordia (EMCONTUR) for an integral destination, which combines quality, authenticity, and warmth in each proposal.
It is worth highlighting the support and joint work of different municipal areas without which it would not have been possible to carry out different proposals, so to these, special recognition: Undersecretariat of Culture, Directorate of Parks and Gardens, Directorate of Electrotechnics and Communications, Directorate of Events, Directorate of Traffic and Transport, Department of Logistics and Light Vehicles, Department of Cults, Costanera Entity, religious institutions, Prefectura Concordia, and all public and private service providers who commit themselves and work so that Concordia continues to develop and finds in tourism activity, among others, a means to that end.