On Monday, a new meeting of the EMCONTUR (Concordia Mixed Tourism Board) board of directors was held, where, in addition to reviewing the winter holidays and defining upcoming strategies for the destination, the results of the first edition of ConcorPass, a tourism demand incentive program developed between May 1 and June 30, were shared. Following this presentation, the Undersecretariat of Tourism proposed generating a second edition for the remainder of the year, which was approved by the private sector of said entity.
This program, which featured notable differential attributes compared to others in the country, such as discounts between 20% and 50%, the delivery of a personalized welcome kit to each tourist with sustainable products and local flavors, and a multiplicity of experiences with more than 60 participants in its first edition, will return with improvements and as a proposal to discover the Concordia destination in this second half of the year.
It managed to establish itself as a hallmark of local tourism policy and was very well received by the sector's press, achieving more than 18 interviews in national media, completely free of charge in its first edition, which contributed to the dissemination of the proposal due to the interest in its differentials and the diversity of experiences offered in the destination. This promotion at no cost to the city was very positive and captured the interest of potential service providers interested in joining the second edition, as well as institutions from different cities that “discovered” the destination and could contribute to Concordia mitigating seasonality or the low season in the second semester.
DATES
ConcorPass II already has scheduled dates: from September 1 to November 30, making spring the ideal time to enjoy the diverse experiences that Concordia offers.
This program, in its new edition, will include improvements agreed upon during the presentation of the results of the first edition together with providers, held on July 11. Some of these include training for providers as promoters in the dissemination of the program and their companies, and intensification of the marketing strategy with the goal of reaching new potential markets, among others.
On Friday, August 2 at 4:00 PM in Hall A of the Convention Center, the presentation of ConcorPass II will take place. Therefore, all tourism providers, related activities, and those interested in participating in the second edition of the tourism demand incentive program are invited through an open call, where the planned proposal will be developed and a voluntary adhesion for this new edition can be signed.
Attendance is confirmed through the following form: https://forms.gle/
This program, which featured notable differential attributes compared to others in the country, such as discounts between 20% and 50%, the delivery of a personalized welcome kit to each tourist with sustainable products and local flavors, and a multiplicity of experiences with more than 60 participants in its first edition, will return with improvements and as a proposal to discover the Concordia destination in this second half of the year.
It managed to establish itself as a hallmark of local tourism policy and was very well received by the sector's press, achieving more than 18 interviews in national media, completely free of charge in its first edition, which contributed to the dissemination of the proposal due to the interest in its differentials and the diversity of experiences offered in the destination. This promotion at no cost to the city was very positive and captured the interest of potential service providers interested in joining the second edition, as well as institutions from different cities that “discovered” the destination and could contribute to Concordia mitigating seasonality or the low season in the second semester.
DATES
ConcorPass II already has scheduled dates: from September 1 to November 30, making spring the ideal time to enjoy the diverse experiences that Concordia offers.
This program, in its new edition, will include improvements agreed upon during the presentation of the results of the first edition together with providers, held on July 11. Some of these include training for providers as promoters in the dissemination of the program and their companies, and intensification of the marketing strategy with the goal of reaching new potential markets, among others.
On Friday, August 2 at 4:00 PM in Hall A of the Convention Center, the presentation of ConcorPass II will take place. Therefore, all tourism providers, related activities, and those interested in participating in the second edition of the tourism demand incentive program are invited through an open call, where the planned proposal will be developed and a voluntary adhesion for this new edition can be signed.
Attendance is confirmed through the following form: https://forms.gle/