The Undersecretariat of Tourism of the Municipality of Concordia carried out an institutional mission in the Autonomous City of Buenos Aires, during which meetings and exchanges were held with organizations and professionals from various areas with the aim of strengthening actions that seek to promote and boost the city as a tourist destination. The Undersecretary of Tourism, Laureano Schvartzman, participated in this effort together with the Strategic Planning and Marketing areas and the Tourism Observatory.
During the working days, meetings were held with representatives of different institutions; at the Japanese Garden with Kazunori Kosaka and Javier Maure, president and vice president, respectively, of the Argentine-Japanese Cultural Foundation, in search of promoting communication and cultural dissemination exchange actions, as well as deepening a planning process.
On the other hand, to continue strengthening the link with the Argentine Network of Smart Tourist Destinations, a meeting was held with Andrés Ziperovich, Executive Director of this exchange space for the promotion of smart tourist destinations. In addition, a meeting was held with Carlos Fernández Balboa, environmental educator, museologist, heritage specialist, and writer, to coordinate technical advice on the enhancement of the cultural heritage of Concordia.
The institutional mission also included visits to student and senior tourism travel agencies, seeking to present the attractions and new tourist circuits that Concordia offers for these market segments, which will allow working on the deseasonalization of the destination.
On the other hand, a tour was carried out that allowed for the on-site verification of the spaces and operation of screens located at subway entrances in the city of Buenos Aires, where an advertising campaign for the city was developed; adding other points in the country such as Rosario and Córdoba, totaling 20 LED screens.
During the working days, meetings were held with representatives of different institutions; at the Japanese Garden with Kazunori Kosaka and Javier Maure, president and vice president, respectively, of the Argentine-Japanese Cultural Foundation, in search of promoting communication and cultural dissemination exchange actions, as well as deepening a planning process.
On the other hand, to continue strengthening the link with the Argentine Network of Smart Tourist Destinations, a meeting was held with Andrés Ziperovich, Executive Director of this exchange space for the promotion of smart tourist destinations. In addition, a meeting was held with Carlos Fernández Balboa, environmental educator, museologist, heritage specialist, and writer, to coordinate technical advice on the enhancement of the cultural heritage of Concordia.
The institutional mission also included visits to student and senior tourism travel agencies, seeking to present the attractions and new tourist circuits that Concordia offers for these market segments, which will allow working on the deseasonalization of the destination.
On the other hand, a tour was carried out that allowed for the on-site verification of the spaces and operation of screens located at subway entrances in the city of Buenos Aires, where an advertising campaign for the city was developed; adding other points in the country such as Rosario and Córdoba, totaling 20 LED screens.